Marketing plans you can apply right away
Marketing Action Plans for destinations are written so you can hit the ground running, with overall strategies and activities that you can implement immediately. These plans include:
- Easily understood description of your target markets, who they are, where they live, what they like to do, and how they make travel decisions;
- Low cost essentials to ensure you are easily found on the Internet;
- Key recommendations to make your website more usable, appealing and action oriented;
- Which social media opportunities are most valuable for your destination and how to use them;
- Steps to effectively use public relations;
- How to develop branded collateral/sales materials;
- Strategic and selective advertising recommendations;
- Recommended targeted sales activities;
- Packaging and partnership opportunities;
- Tracking and measurement systems for marketing activities.
- Summary budgets and timeline for completion
Our Marketing Action Plans are unique, individual plans developed for each client with specific details as to what to do, how to do it, who is responsible, estimated budget, and timeline for completion. The focus of these plans is to produce results - greater brand awareness and more visitors to your destination.
For more information about how GDS can help you get past the theory and put your plans into action, call us at 206.522.2111.
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